This is a sponsored post by Webdigia
Over the last few years technology has exploded; making the
internet even more valuable for businesses.
Google is still the top search engine and it is important to play by
their rules if you want to stand a chance of competing and being visible in their
online search results. More users are
using mobile devices including tablets, smartphones, netbooks and even gaming
handhelds. If you look at the data,
searches from these devices are growing exponentially. Take a quick peek at the analytics of your website
and you should see an increase from mobile browsers. If you have an SEO company that tracks this
information and rankings for you, then you should retrieve this data from them
to see how you are fairing.
Not only is it important therefore to be found online, it is
also important to have your website optimized for these devices so that it
displays properly. If these
are not managed in-house then a business should look to acquire more information
on an internet marketing company for web design and marketing all in one. SEO companies are usually solely for building
links and raising your rankings in the search engine, while an internet
marketing company handles all aspects of marketing online.
Every business should know how their online presence
currently stands, including reviews and reputation. Is all information
accurate and up to date, is the aesthetics consistent with current web trends;
is the site free of malware and hacking attempts, and what are its rankings for
the competitive search terms surrounding the business and its offerings? All of these and more are important aspects
of maintaining a presence online.
Really, the internet is still young and is only going to grow in
importance. Already phone books and
other advertising methods are dying.
Because of this, subtle shifts to your placement in search engines could
mean a loss in customer intake, or even dropping in traffic that is now going
to your competitors.
In today’s competitive business landscape, you cannot throw
up a business website and let it collect dust.
People want an active blog, promotions and discounts, social
interaction, a newsletter, and much more.
All of these are excellent ways to increase the authority of your
presence online too, so it is a win for you and a win for your customers. When your online presence authority is high,
it means that your search engine optimization efforts and other tasks will take
less work since you are a trusted source for the information and niche that you
are in.
The key is to start early, and if you have neglected your
web presence, then you should start now.
Marketing on the internet unless it is paid traffic; takes time. You can bet that the internet is going to
become more integrated into our lives and customers are going to rely on it
more than ever. Last year was the first year
that cyber Monday sales actually surpassed in-store sales. More people are shopping for gifts online to
avoid the stores, and more people are researching local businesses online
because with a search engine, the feedback is instant and the results are very
targeted.
Companies like Webdigia offer website maintenance plans
which are also extremely beneficial to remaining an authority or building your
community online. Once a website is
complete, if there is no in-house website administrator, what happens when the website
needs to be updated or changed? How
about new images, or deletions of employees that have left? These changes are critical to remaining
current online. It is amazing how many
people and businesses neglect their websites and image online. They would never do this to their physical
office, but really a website is an online office building with pages that reflect departments. It would be the equivalent to refraining to
mow the grass, or changing the hours listed on the sign out front of an office building. If your website's hosting is failing or your
site has been hacked, it would also be the same as locking the front doors and
not letting any customers in.
When you are a business and you have a website, most don’t
understand how damaging or rewarding a proper online presence can be. It is estimated that 90% of searchers will
decide on a business solely based on their website; not to mention online reviews. By decide on, it is meant
that they choose to buy something or inquire further by calling or
emailing. This is critical, especially
when a single click back to the search engine could place this visitor into the
hands of your competitor. Invest in your
online presence, and reap the rewards from now and into the future.
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